Passion, Authenticity, Integrity

Our company changed drastically. We hired a CEO and grew from five employees to hiring a tenth employee in the past 6 months. Being a part of this group inspired lots of change and new processes. At the same time, it helped us bring the right people into the company to help it grow.

Tyler's a thoughtful and smart leader and Lone Fir is a well-run agency with a great team. Tyler and his team pulled back the curtain on so many parts of their business. It was refreshing and helpful to see how they have approached things including designing services, managing growth, sales & marketing, service delivery, team structure, cost management, and retaining customers. Another benefit of the group was the other members. We spoke candidly about the challenges and opportunities each member was facing in their business and received equally candid thoughts and feedback from others.

I started with the idea of, there's got to be a better way to build this. Ultimately, working through this group helped me solidify the way that I wanted to build the business moving forward. I saw a path based on what my skill sets are, what we actually need for clients and internally, along with a lot of great tools and resources to help us build smarter. I ended up moving away from an in-house team and started hiring the right contractors to serve and support my clients in the best possible way.

The biggest change for us has been getting out of our own way, in terms of hiring people. We pivoted from a mindset of ‘people are here to make our jobs easier' to giving other people the reins and helping them win. The amount of trust in our company has grown considerably. Our culture and the way we hire is completely different. Now, we go after the people and competencies we want instead of whoever just comes along.