Keynote speaker · Workshop leader · VP at StoryBrand
Tyler started an agency with $300, grew it on the StoryBrand Framework and sold it. Now he helps sales teams, leadership teams and conference audiences explain what they do in plain words, with keynotes and workshops built around your industry.
Tyler reads every inquiry himself and replies within 2 business days.
“After the event, we asked attendees to name their favorite session, and Tyler’s was at the top of the list.”David Lillard, Co-founder, Spartan Marketing (a StoryBrand Certified agency)
Booked again by TD SYNNEX:
4 keynotes and 12 webinars.
What Tyler does in the room
“So... what do you do?”
We deliver integrated, best-in-class solutions that empower stakeholders to optimize outcomes across the customer journey.
1Most sales teams lose deals because buyers can’t tell what they sell, 2so we give your reps one clear message 3that prospects understand on the first call.
That’s a StoryBrand one-liner: the problem, the solution and the result in one sentence. Your people leave with a first draft of their own, plus the framework to keep writing them.
Trusted by brands like
Customers rarely complain about a confusing message. They just pick the competitor who’s easier to understand.
Leaders, marketers and reps each explain the company their own way, so the market hears noise.
Sales calls open with the product when they should open with the customer’s problem, and deals stall.
Websites, decks and campaigns fill up with insider language that customers have to stop and translate.
A great company shouldn’t lose deals because nobody can explain it simply.
Meet your speaker
In 2015, Tyler started Lone Fir Creative with $300, a young family and a mortgage. He had to learn to say what the agency did in one sentence to make payroll.
Once Lone Fir adopted StoryBrand, it grew into one of the first StoryBrand agencies, with a remote team across 16 states. He sold it to Hawke Media in 2023.
Today he’s VP at StoryBrand, where he leads growth, strategy and the global network of StoryBrand Certified marketing consultants. He brings 25+ years in marketing and sales, from launching a national beverage product to building teams at a biotech startup.
Tyler is practical. He breaks a complicated business into plain words, then hands your people a framework they can use the next morning. He lives in Gig Harbor, Washington, and travels anywhere.
You only get one shot at the room. Tyler treats your event like his name is on it, too.
Signature talks
Every session pairs a framework your team can use right away with a new way to think about customers. Each runs 45, 60 or 90 minutes, or expands into a workshop. Every talk works for a single company’s team or a ballroom of people from different companies.
Everyone in the room learns to explain your business in one sentence customers can remember and repeat.
Your reps open with the customer’s problem, so buyers lean in instead of tuning out.
Your website, emails and campaigns get clear enough that a stranger knows what you offer in five seconds.
Leaders learn to tell one story that customers, employees and the board can repeat, and rally people around it.
Formats & fees
45, 60 or 90 minutes · In person
The big idea, the framework and the mindset shift, for your conference, kickoff or sales meeting.
Starting at$15,000plus travel
45 to 90 minutes · Live online
The same practical session, built to keep remote and hybrid audiences involved.
Fee quoted with your proposal
Half-day workshop
Your team writes and tests its one-liner and core message together, in the room.
Investment: Custom quote
Full-day workshop
Your leadership or sales team rebuilds its message, sales talk tracks and website copy in one day, with a plan to roll it out. Sales-team version available.
Investment: Custom quote
StoryBrand customers can also book Tyler through their StoryBrand representative.
Included with every booking
He learns your audience, your agenda and the result you want. If he isn’t the right fit for your audience, he’ll tell you, and point you to someone who is.
Tyler rewrites the scenarios around your industry, your buyers and your jargon, so your people see their own work on the screen.
Every attendee leaves with a first draft of their own one-liner, written in the room on a one-page worksheet. Workshops go further and produce messaging your team can use on the deck and the website.
Within a week, you get a private resource page with the slides, the worksheet and Tyler’s free tools, plus a short video recap from Tyler you can forward to your team.
Tyler brings his own laptop, a PDF backup and a simple tech list. He works on a live stage, Zoom or Teams, and directly with your EA or AV lead.
How booking works
Share your date, your audience and what you want people to walk out with. It takes about two minutes.
Watch Tyler teach
Tyler teaching the StoryBrand Framework. This session was built for agency owners; yours gets built for your room.
Hear how Tyler thinks
After Tyler leaves the room
Ask around after the session and you can hear the same sentence from marketing, sales and leadership.
Reps have a simple way to start with the customer’s problem instead of the product.
Your team can use it again on the next pitch, the next campaign and the next launch.
Without a clear message, the session gets polite applause and Monday looks like last week. Same deck, same website, five versions of the pitch. And customers keep choosing the competitor they understand.
And you’re the person who picked the session that changed how the whole team talks.
What an organizer says
David Lillard, Co-founder, Spartan Marketing (a StoryBrand Certified agency)“I’ve heard Tyler speak dozens of times, and he always delivers practical value. So when we were looking for a speaker for Spartan Pro Day, Tyler was the first person who came to mind. After the event, we asked attendees to name their favorite session, and Tyler’s was at the top of the list. His talk gave the audience practical ways to identify their ideal client, re-engage lost opportunities, and build repeatable processes to generate new business. If you’re looking for a speaker who will add incredible value to your event, don’t think twice. Book Tyler!”
For event planners
In-person keynotes start at $15,000 plus travel. Virtual keynotes and half-day and full-day workshops are quoted to fit your event. Planning ahead? You can hold your date with a deposit, or tell Tyler your timing and he’ll let you know how far ahead he books.
Yes. Before your event he learns your industry, your audience and your goals, then rebuilds the examples around your world so the framework lands.
Yes. Tyler’s clients include tech distributors, industrial manufacturers, banks and network companies. The more jargon your business runs on, the more your people get out of a session about plain words.
Yes. Each person works on their own business’s one sentence, so it fits a ballroom of different companies as well as a single team.
No. Your session is about your business. If your team wants more help afterward, that’s a conversation for later, on your terms.
Don created the StoryBrand Framework, and if you want the author, he’s a great choice. Tyler leads growth at StoryBrand and built a company on the framework before he joined. You get the same framework, taught by someone who used it to make payroll, and you work with Tyler directly from the first call to the follow-up.
Everything from a leadership team around one table to a full conference ballroom. Workshops work best when teams can sit together at tables and write.
Yes. Virtual keynotes are built to keep remote audiences taking part, with live writing and Q&A. Tell Tyler about your event in the form and he’ll send the fee with your proposal.
Ask Tyler on the fit call. Tell him how you’ll use it (new-hire onboarding, for example), and he’ll confirm what’s possible.
Tyler lives in Gig Harbor, Washington, near Seattle, and travels anywhere.
A microphone and a screen with an HDMI connection. A confidence monitor and Wi-Fi help. Tyler brings his own laptop and a PDF backup. Workshops need tables and room for teams to write.
Talk to your StoryBrand representative, or use the form below and check the StoryBrand representative box. Either way, you’re booking the same Tyler.
Ask about options. Tell Tyler about your event in the form and he’ll let you know what’s possible.
Check availability
Share a few details and Tyler will follow up personally about dates, format and fit. He reads every inquiry himself.
Prefer email? Tyler@pigottfam.com